Growth Strategist
Strategic Growth Leader -
Next-Level your Career in Digital Marketing Leadership
ABOUT THE ROLE:
We are seeking an experienced, analytical, creative, motivated leader in digital marketing to join our team of growth experts. In this re-imagined role in marketing leadership, which oversees all program duties, you will be helping our clients achieve exponential growth through experimentation across the entire sales funnel.
Also known as "Pirate Metrics," we influence growth with the following emphasis:
- Acquisition - Generate new leads through inbound marketing
- Activation - Engage leads with the sales cycle
- Revenue - Close deals
- Retention - Retain and renew clients
- Referral - Transform customers into evangelists
And this is where it gets interesting.
After all, we're not a typical agency. We do some of the work, but our role as an agency is primarily about driving strategy and helping clients build capability and personal capacity. The person who owns the program is the client. We're guides.
The Growth Strategist (you) is the key driver to every successful client relationship, as you are the bridge to our expertise and the collaborative arm the client will count on.
For this opportunity, we are looking for professional consultants who can start on a part-time 1099 basis.
You can work from anywhere in the US and in whatever time frame suits you as long as you're responsive to clients, meet deadlines, and regularly attend the weekly stand-up meetings. But you MUST be based out of the United States
WHAT YOU'LL BE DOING
- Run structured Workshops with clients via Zoom to develop an overarching strategy
- Develop and prioritize content plan leveraging our AI tools
- Frame marketing output as experimentation in 2-week cycles
- Ideate based on experiment outcomes
- Organize and task assignments
- Lead 2 client sessions per week
- Analyze, ideate, and execute according to our 2-week sprint structure
- Execute certain aspects of content delivery when the client relationship demands it
THE SUPPORT WE'LL GIVE YOU
- Small business and solopreneurship clients
- Agile methodology built into our project management template
- Direct mentorship from seasoned marketing professionals
- Access to a proprietary collaboration and experimentation cycle tracking platform
- A collaborative role with minimal execution
- Clear expectations, open communication, and centralized strategy
ABOUT YOU
Ideally, you're interested in strategic program management and capable of providing hands-on analysis. You know how to break outcomes into actionable tasks, and you can work with your Project Manager to delegate appropriately while staying under budget.
MUST-HAVE TECH EXPERIENCE:
- Google Analytics
- Google Tag Manager
- HubSpot
- Hotjar or Microsoft Clarity
- Social Media
- Paid Media (Search, Social)
- Email and In-App Messaging
- A/B and Multivariate Testing
- Project management tool like Basecamp, Asana, or Monday.com
You're here to drive exponential growth and culture change for our clients. And you have the vision to bring our goals to life.
OTHER ESSENTIALS:
- Agile Philosophy
- Product Marketing
- User Experience
OTHER CRITICAL FACTORS
- We are looking for professional consultants
- The vast majority of our projects are ongoing (3 months + 12 month renewals)
- This position is client-facing--timely, professional communication a must
- Presentation and workshop skills are core aspects of this role
- Open to permanent US residents only
- Individuals only (no agencies)
OTHER NOTES
During the interview process, you will be asked to provide specific experiences where you’ve driven growth of magnitude through marketing and marketing leadership.
We want to hear it all: the good, bad, and ugly. We plan on sharing the same. This partnership must start from a place of trust. We need to trust you to carry out our vision. You need to trust us to deliver clients and a repeatable platform that doesn't overwhelm you with stresses and pressures that don't belong to you.
And, to really understand who we are, you must unlearn everything you know about what a marketing agency is, does, and can be. We are not like everybody else. We are trailblazers. What we do and how we do it... Well, you just have to see for yourself.
It's unlike anything anybody else is doing.
What we're delivering at Catalyst
Catalyst helps small businesses grow through digital marketing and sales enablement. But we're not like your typical marketing agency where marketing teams do the work and the fees consume the entire marketing budget. Our model enables business leaders and owners to execute the work while building personal capacity and capability, using tools we provide and collaborative guidance.
We have a methodology. We have tools. We have experts.
Here are the ways we're enabling growth for owner/operator and entrepreneurial businesses all over the continental US: