Find Your North Star
A free 1-hour workshop to help founders and business leaders define the one metric that brings focus to decisions, marketing, execution, and growth.
Why, "North Star?"
When everything feels important, it becomes hard to know what deserves your attention now. That’s where a North Star Metric helps. It gives your business a central point of focus. Not because it replaces every other metric, but because it helps organize them.
A strong North Star Metric helps you answer questions like:
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Which opportunities should we prioritize?
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Which marketing efforts are actually working?
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What data indicates real progress?
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Are we creating value, or just generating activity?
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Where is the momentum we should build on?
The goal is to define the one thing that helps the rest of the business make more sense.
How it works
Choosing the right metric is a vision-first, strategic decision-making exercise.
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Step 1: Clear the Noise First
Juliana Hamon, LMFT, will help you notice how stress, pressure, and reactivity shape the way you interpret business signals and make decisions.
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Step 2: Create Space to See Clearly
You’ll be guided through a short grounding exercise designed to help you pause, settle, and look at your business from a less reactive place.
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Step 3: Define "North Star"
Learn how a North Star Metric differs from normal KPIs and revenue goals, and why the right one helps the rest of your business make more sense
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Step 4: Define Your North Star
You’ll draft a North Star Metric for your business and test it against the four-part framework: easy to measure, directional, cultural, and balanced
Meet Your Guides
In this workshop, Lucas Hamon will guide the North Star Metric strategy exercise, helping you connect your business model, customer value, and growth priorities into one clear metric.
Juliana Hamon, LMFT, will guide the founder clarity portion of the workshop, helping you understand how your internal state affects the way you make strategic decisions. She'll then help you reset and prepare for the North Star exercise.
