Marketing Enablement for Founders & Lean Teams

Q: How much human support is actually involved?

Enough to make progress faster and decisions better without slowing things down. You collaborate with experienced marketers who help pressure-test ideas, guide execution, and keep work moving forward. It’s intentionally balanced: more support than tools alone, far less overhead than an agency.

The Marketing Enablement System

Instead of campaigns or outsourced execution, Catalyst Marketing Enablement focuses on building internal marketing capability through structured systems and expert, hands-on guidance

Strategic Direction

Define what to work on, why it matters, and how success is measured—so marketing effort stays focused on the highest-impact priorities as the business evolves.

Process & Planning

Establish clear planning and execution cycles that eliminate guesswork and help marketing progress faster, with less wasted effort and fewer stalled initiatives

Tools & Systems

Apply the right tools, templates, and workflows to support execution, visibility, and iteration—so marketing work actually gets done and compounds over time

Guided Execution

Work alongside experienced marketers who help shape decisions, pressure-test ideas, and turn strategy into action—so execution benefits from real expertise

How it Works

Marketing enablement with Catalyst builds internal marketing capability through structured systems and expert guidance—without outsourcing execution or relying on guesswork

Frameworks

Define clear goals, priorities, and success criteria so marketing decisions are intentional, aligned to the business, and easy to evaluate.

Tech

Use your existing tools and platforms to reduce friction, speed execution, and support repeatable marketing workflows

Collaboration

Convert sales insights into marketing output, so your efforts are intentional and grounded in reality

Cycles

Work inside guided planning, execution, and review cycles that keep momentum steady, learning continuous, and progress visible.

What it Looks Like in Practice

Marketing enablement isn’t a one-time plan or a set of tools. It’s an ongoing system for planning, executing, and improving marketing with clarity and momentum. Work is organized into clear priorities. Expectations are explicit. Progress is reviewed regularly. Real performance data, campaign results, and business context guide what gets refined next—whether that’s strategy, messaging, channels, or execution workflows. This structure makes it possible to grow the business faster and more efficiently than doing marketing alone or outsourcing it—without losing control or slowing down.

Our first week together

Strategy & Alignment

The first week establishes a clear, shared direction for growth. We align around how the business operates today and where the founder wants it to go—so marketing decisions are grounded in reality.

By the end, there is a single, coherent strategy guiding priorities, messaging, and execution. Everyone is working from the same understanding of success, and marketing has a clear role in driving it forward.

Discuss fit

Marketing Enablement Strategy and Alignment

Our second week together

Setup & Launch

Once direction is clear, the focus shifts to putting the system in motion. The marketing engine is set up, priorities are translated into action, and the first marketing tests are set up and prepped. This phase is about creating forward momentum quickly—turning strategy into real work without overcomplicating execution.

By the end of this phase, marketing is live, learning has started, and the foundation for sustained growth is in place.

Discuss Fit

Our ongoing future together

Learn, Iterate, Grow

From here, marketing operates in steady, repeatable cycles. Experiments inform decisions, campaigns evolve, and momentum compounds over time. Instead of starting over each time, progress builds on what’s already working. Execution becomes more confident, outcomes improve, and marketing scales alongside the business—without losing focus or control.

Growth becomes something you can guide and sustain, not something you outsource or chase.

Discuss Fit

Marketing Enablement FAQs

Below are the most common questions we hear from growth-minded leaders looking to enable stronger sales, outcomes align marketing, and accelerate revenue. Explore the answers—and see if sales enablement is the missing piece in your growth strategy.

What is marketing enablement, and how is it different from hiring an agency?

Marketing enablement focuses on building internal capability rather than outsourcing it. Instead of handing marketing off to an external team, you operate within a structured system supported by expert guidance—so decisions, execution, and learning stay inside the business.

The result is faster progress, lower cost, and stronger long-term growth than relying on an agency alone.

We already have marketing tools or people—why would we need enablement?

Having tools or marketers doesn’t guarantee focus, consistency, or momentum. Marketing enablement provides the structure, prioritization, and expert guidance that helps people and tools work together effectively.

It creates a shared operating rhythm so decisions are clearer, execution is faster, and progress compounds—without adding headcount, outsourcing control, or paying ridiculous agency fees.

Is this right for founders, small teams, or experienced marketers?

Marketing enablement works at any stage. Founders use it to establish clarity and momentum without hiring an agency. Small teams use it to stay focused and move faster without added headcount. Experienced marketers use it to sharpen execution and avoid working in isolation.

The system adapts to how you operate—not the other way around.

How much human support is actually involved?

No matter which tienough to make progress faster and decisions better—without slowing things down. You collaborate with experienced marketers who help pressure-test ideas, guide execution, and keep work moving forward.

It’s intentionally balanced: more support than tools alone, far less overhead than an agency.

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Legacy Sales Enablement FAQs

Still have questions about sales enablement? You're not alone. Below are the most common questions we hear from growth-minded leaders looking to enable stronger sales, outcomes align marketing, and accelerate revenue. Explore the answers—and see if sales enablement is the missing piece in your growth strategy.

What is sales enablement, and how is it different from sales training? Sales enablement is not just training. It’s a strategic framework that brings synergy to sales and marketing and equips your teams with the right tools, processes, and content at every stage of the funnel—so they close more deals, faster. It connects marketing, operations, and sales into one cohesive growth engine.

We already have a sales team—why would we need enablement support? Even high-performing sales teams hit growth ceilings. And, if you're making first investments in marketing, you're navigating uncharted waters. Enablement removes hidden friction by aligning marketing strategy with the rest of your business, automating low-value tasks, and turning insights into scalable playbooks—freeing your reps to sell.

How do you customize sales enablement for different industries? We start with your customer journey, sales KPIs, and current infrastructure, filling the gaps and reshaping unrefined concepts using our battle-tested template. Then we co-create a tailored enablement roadmap that starts with a launching point in tech and/or marketing, and builds from there based on your sales enablement goals. Whether you're SaaS, manufacturing, staffing, services, ecommerce, or any business involving a sales cycle with human touch, our sales enablement services can help you accelerate your growth goals.

Will this integrate with our existing CRM and tech stack? Yes. Our approach is tech-agnostic. We enhance your current systems like HubSpot, Salesforce, or Pipedrive—no need for a rip-and-replace. Enablement should work with your tools, not against them. Hubspot users have an added set of features with our customizable sales enablement certifications. (CLICK HERE to learn more)

How fast can we see results from sales enablement? It depends on what your starting point is and how it relates to your goals today. Some teams see pipeline growth in 30–60 days. But full enablement ROI typically builds over 3–6 months as systems mature and compounding gains kick in, especially when making early or first investments in marketing. Expect earlier wins when there is already a proven framework with talent that already performs.

How does this support both sales and marketing teams? Sales Enablement was designed to help sales and marketing perform better by working together. We break silos. The point is to align marketing’s content and messaging with sales’ on-the-ground needs—so your content actually converts. It also ensures lead quality and handoff timing improve, reducing wasted effort.

What’s included in your sales enablement programs?

Most engagements include:

Sales & Marketing alignment workshop & documentation
Sales tools (CRM) customization
Sales playbooks and content
Sales coaching and shadowing
Custom certifications (Hubspot users)
Pipeline structure and velocity tracking
Weekly standup meetings

Is this right for startups or just larger sales teams? Enablement works for early-stage startups and enterprise teams. The approach will differ based on the demands of your business, but the goals are always the same: scale winning behaviors, shorten sales cycles, and build repeatable systems.

What makes Orange Pegs’ enablement approach different? We're big picture, meaning no stage of the customer journey is off limits. We're experimental in nature, which means we help you try new things and leverage data in our decision-making process, and we operate in short, 2-week Agile sprint cycles. And, most importantly, we're obsessed with sales. The mechanics of sales. The art of sales. All of it. Businesses generally hire us for marketing, but keep us long term because everything we do, we do it for sales.

Can we start with a small pilot before going all-in? In a way, yes. Businesses normally hire us with a specific project in mind: Implement a new/updated CRM, generate inbound leads, improve reporting, build a new website, etc. Sales Enablement is often used as a tool for system adoption or getting value out of inbound leads. We recommend starting with a project that requires Sales Enablement to determine long-term fit.

What are the important sales enablement software tools I should be exploring?

The right tools depend on your sales motion, but here are the essentials we often recommend:

CRM: HubSpot, Salesforce, or Pipedrive for pipeline visibility and automation
Content Management: Showpad, Highspot, or Google Drive with mapped buyer-stage content
Sales Intelligence: Hubspot, LinkedIn Sales Navigator, Apollo.io, or ZoomInfo for better targeting
Conversation Intelligence: Hubspot, Gong or Chorus to analyze calls and coach reps
Enablement Platforms: Salesloft, Outreach, or HubSpot Sequences for repeatable workflows

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See if Marketing Enablement with Catalyst is Right for You

If you’re thinking about improving how marketing actually works inside your business—and want to understand whether Catalyst fits your situation—let’s talk it through. This is a working conversation focused on clarity, not a pitch.

We’ll help you pressure-test your current marketing approach, identify where momentum slows or breaks down, and determine whether marketing enablement would create leverage for you (and how).

What to Expect

In a brief conversation, we’ll cover:

✅ Your current growth goals and marketing priorities

✅ Where execution gets stuck, scattered, or expensive

✅ How strategy, execution, and learning work today

✅ Whether marketing enablement is the right next step for you

No obligation. No hard sell. Just clarity.

Even if Catalyst isn’t the right fit, you’ll leave with a clearer understanding of what to focus on next.

Marketing Enablement

Why Marketing Enablement Matters