With just a few hours of marketing each week, Apex Chiropractic and Wellness Center went from scattered marketing efforts to a clear plan, more patients, and record-breaking results in just months.
The Challenge : Growing Fast Without Wasting Time or Money
This team of chiropractors had tried different marketing tactics for years, but they weren't always clear what was working... or even IF it was working. They needed a smarter way to invest their marketing dollars, test new ideas, and focus on activities that actually brought in patients.
With a new chiropractor joining the team, the pressure was on to fill her calendar quickly while keeping the rest of the practice growing.
They also wanted to keep marketing in-house as much as possible, so they could oversee sensitive healthcare messaging and avoid expensive agency fees. But with limited time and resources, they couldn't afford to take on a second job as marketers.
They needed a clear plan, expert guidance, and a way to make every marketing dollar and hour count.
What We Did : Replaced Guesswork With a Clear Growth Plan
Together, we:
- Redesigned their website to make it easier for patients to find them and book appointments. View the updated site here, and check out how easy it is to find the booking buttons!
- Built new content to increase visibility where people are searching, including several new pages about each of the specific conditions they treat.
- Developed referral opportunities to connect with local businesses and generate new patient appointments.
- Project management system setup so everyone knew exactly what needed to get done, who was responsible, and what to do next.
- Built a custom AI Marketing Companion and AI-powered system that creates tailored marketing ideas, content, and insights, getting smarter with every experiment and result.
The Results Speak for Themselves
With a new chiropractor joining the team, they needed to fill her calendar while continuing to grow the existing practice. They wanted to achieve this with limited time and resources, without taking on a heavy marketing workload or paying expensive agency fees.
264 patient visits in one week: A new practice record, including returning and new patients!
New chiropractor is filling their calendar with new patients right away.
Just a few hours per week: The team retains a comfortable amount of ownership without taking time away doing what they love.
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