Growth Marketing Strategy Course Overview | Experimental Marketing

For entrepreneurs, content marketing professionals, and GTM strategists

Formulated For Growth

Most teams struggle to make growth marketing actually work—not because the concept is flawed, but because execution lacks structure, speed, and buy-in across departments.

This course changes that.

Our Growth Strategy Course delivers a proven, repeatable framework rooted in growth hacking methodology, agile collaboration, and data-informed experimentation. You’ll learn how to design and lead high-impact initiatives—faster and smarter—without reinventing the wheel each time.

Unlike other growth hacking courses or digital marketing classes, this isn’t theory. You’ll get the exact templates, tools, and systems we use with real clients to fuel acquisition, activation, revenue, and retention. Whether you're leading a team, guiding an agency, or rolling up your sleeves, you’ll walk away with a clear marketing strategy and the skills to drive it forward.

Explore each module below to see what you’ll learn. This isn’t just a course—it’s a growth strategy certification designed to help you unlock results, fast.

🚀 Let’s get growing today! Registration is free!

From alignment to execution

Over 2.5 hours of pre-recorded free online marketing classes and DOZENS of templates, tools, and articles

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The Model

The Model

Learn about the framework and philosophy to Experimental Marketing--Designed for all stakeholders, leaders, and contributors

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Culture

Culture Learn how to achieve a business culture that drives transformational success and programmable wins--Designed for ALLMore about this Lesson

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Roles

Roles Learn how to incorporate Growth investments without disrupting operations--Designed for stakeholders, approvers, and Growth leadersMore about this Lesson

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Your North Star

Your North Star Learn North Star Metric (NSM) best practices for defining and deploying yours--Designed for ALL (including senior leadership)More about this Lesson

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Pirate Metrics

Pirate Metrics Develop universal KPIs that make it easy to prioritize, analyze, and deploy Growth investments--Designed for Growth leaders, Marketers, & ClientsMore about this Lesson

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The Experiment

The Experiment Structure any Growth endeavor as an experiment with these basic rules--Designed for Growth Leaders, Hackers, Marketers, & ClientsMore about this Lesson

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Experiment Cycles

Experiment Cycles Take a structured approach to Experimentation, and produce results you can build on--Designed for Growth Leaders, Marketers, & HackersMore about this Lesson

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Prioritizing with ICE

Prioritizing with ICE Learn how to leverage Pirate Metrics, Experiment Cycles, and Content Type to prioritize your investments--Designed for Growth Leaders & HackersMore about this Lesson

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Sprint Cycles

Sprint Cycles A 2-week Sprint Cycle that balances analysis & ideation with vision & data--Designed for Growth Leaders, Project Managers, & ClientsMore about this Lesson

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Setting Goals

Setting Goals Develop relevant experiment-level goals that speak to curiosity and scientific discovery--Designed for Growth Leaders, Hackers, & MarketersRead More

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Agile Response

Agile Response Put those outcomes to work, not matter WHAT the result with a structured response mechanism--Designed for Growth Leaders, Hackers, & MarketersMore about this lesson

Meet the Team Behind the Dream

Your marketing training course providers are industry veterans who live and breathe GROWTH

Lucas Hamon 500 x 500 bio image

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Lucas Hamon Founder & CEOLucas comes from a sales background turned marketing when he decided that cold calling sucked and there had to be a better way.

Lucas Hamon Founder & CEO

allison-chaney-color-1

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Allison Chaney Senior Growth LeadWith more than 20 years of experience in digital marketing, Allison has seen it all. She also co-authored this very course!

Allison Chaney Senior Growth Lead

Growth McNorthstar

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Growgy McNorthstar Growth StrategistGrowgy obsesses over Growth Strategy, which is great, but he can be a little raw. He tells it like it is. Legend has it, he only appears to those who need it the most.

Growgy McNorthstar Growth Strategist

Lucas with his daughter at Disneyland

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Lucas Hamon Architect Author EditorLucas comes from a sales background turned marketing when he decided that cold calling sucked and there had to be a better way.

Lucas Hamon Architect Author Editor

Allison Chaney paddling

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Allison Chaney ARCHITECT AUTHORWith more than 20 years of experience in digital marketing, Allison has seen it all. She also co-authored this very course!

Allison Chaney ARCHITECT AUTHOR

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Jason Barbato Advisor TesterJason brought the vision of Growth to Orange Pegs in 2019, and it's his platform on which Experimental Marketing™️ was built

Jason Barbato Advisor Tester

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Cortney Farmer Copywriter & EditorCortney has more than 20 years of experience in content development for ad and marketing agencies, and was instrumental

Cortney Farmer Copywriter & Editor

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Rob DeRosier Advisor TesterAs VP of Growth, Rob's insights were instrumental in shaping a curriculum based on proven real-world examples

Rob DeRosier Advisor Tester

Sara Vargo with a large avocado

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Sara Vargo Copywriter & EditorSara's hands-on experience as a content creator in Growth made her the perfect choice for copy and editing, especially when it came to keeping Growgy at bay.

Sara Vargo Copywriter & Editor

Jamie Merrick on white background

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Sara Vargo Project ManagerKeeping us on task and driving those deadlines was none other than Jamie Merrick

Sara Vargo Project Manager

Growgy McNorthStar in front of a barnyard door

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Growgy Growth StrategistGrowgy obsesses over Growth Strategy, which is great, but he can be a little raw. He tells it like it is. Legend has it, he only appears to those who need it the most.

Growgy Growth Strategist