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Agile Roles and Responsibilities

Team-building

Tactical

Template

Learn how to structure your Growth team

Lesson 2 of 11 of the Experimental Marketing Strategy Course

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About the course

Free RACI template

Part 3 (of 11)

Integrate Growth Without Disruption

Creating clarity around roles and responsibilities is a key step in our Agile team methodology. This lesson is designed to help those investing in Growth understand the role it plays in the bigger picture. "Roles" also help those who participate in Growth facilitate healthy and productive relationships with their clients.

Everybody wins more when there is clarity around roles and the ability to operate without hesitation because of defined responsibilities.

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Agile implementation

Lesson Coverage

Learn how to delegate tasks, streamline communications, and prevent stalling with our Growth team structure

TOUCH

Team Structure

Team Structure Learn about different agile scrum roles and how they stack up to form the perfect teamGet the full course - FREE

TOUCH

Organization Immersion

Organization Immersion Learn how to immerse your Growth Team within the organization so your investments don't fall flatGet the full course - FREE

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Delegation Tools & Templates

Delegation Tools & Templates Get access to proprietary tools and templates used by Growth Agencies to align resources and build synergyGet the full course - FREE

Align Teams. Accelerate Growth.

Experience the full strategy Course

Agile growth requires clarity — not chaos. In this lesson, you’ll learn how to define Agile Roles and Responsibilities so every experiment moves faster, accountability stays clear, and collaboration drives results.

You’ll explore how to use the ARCI framework to balance ownership and input across Marketing, Sales, and Leadership — ensuring each experiment has a clear driver, contributor, and communicator. The result: aligned teams that execute efficiently and learn together.

Unlock this lesson through Catalyst Hub. Your 7-day free trial includes:

The AI Marketing Companion, your coach for defining roles, responsibilities, and communication loops across agile teams
Editable ARCI templates for assigning accountability and streamlining sprint collaboration
Full access to the Experimental Marketing Strategy course and certification exam

Align your team. Accelerate execution. Build accountability into growth. It's free for 7 days, then only $27/month!