Skip to content
Close
You + AI Hero

You + AI: Regulate Your Nervous System, Grow Your Business

5 - 5 - 26
12:30 PM - 3:30 PM PT
Zoom Webinar
Ground yourself. Build your system. Grow your business.
Apply for a seat
What if the problem isn’t your effort — but your starting point?

The Hustle Model is Backwards

You were told: Work harder. Move faster. Optimize everything. Then you’ll feel successful. But you've been grinding alone from a stress-out state far too long, and now your nervous system is in crisis.

You want to grow your business, but you're stuck. You need tools, but your vision isn't clear. Decision-making has become narrow. Marketing is reactive. Now what?

We Start With The Founder

Most founders are making big decisions from a nervous system that’s overloaded. This causes:

  • Narrow thinking
  • Shortened patience
  • A drop in creativity
  • The inability to think strategically

Before we talk about funnels, campaigns, or AI tools, we work on you. We begin with education and a short grounding practice designed to reset your nervous system and widen your perspective.

Apply now
Founder Enablement hero

Then We Build the System

From a clear state, you’ll design your own AI-powered marketing engine — aligned to your voice, your vision, and your goals — grounded in our unique growth methodology. You’ll:

  • Align vision with sales & marketing
  • Clarify your core message
  • Build an AI Marketing Companion
  • Create workflows you can use immediately

When your mind is steady, AI stops amplifying stress and starts accelerating clarity.

Apply now
Hero GIF

Why This Combination Changes EVERYTHING

Some workshops teach you tools to help you grow your business. Some help you build entrepreneurial capacity to avoid burnout. We do both, because a business cannot sustainably succeed when founders and owners are drowning... (hover/tap to reveal the answers) 

 
 
Plans built on stress lead to noise grayscale no text-1
Hover/Tap
Plans built on stress lead to noise
Plans built on clarity create momentum grayscale no text
Hover/Tap
Plans built on clarity create momentum
Founder is steady grayscale no text
Hover/Tap
founder is steady
growth happens intentionally grayscale no words
Hover/Tap
growth happens intentionally

Your Hosts

Together, they’ve trained the robots to do their job — and now they’re teaching you how to use them to grow your business.

Allison Chaney paddling
TOUCH
Allison Chaney Co-Founder, HostFor more than two decades, Allison has helped businesses grow. After seeing how AI was transforming the industry we developed Catalyst — a revolutionary model where AI does 90% of the work, and humans guide, support, and hold you accountable to your growth.Read full bio
Allison Chaney Co-Founder, Host
20260320_120515
TOUCH
Juliana Hoyos LMFT, Founder EnablementJuliana has been helping people improve their lives with personalized group and individual talk therapy for more than 15 years.Read full bio
Juliana Hoyos LMFT, Founder Enablement
Lucas Hamon Kalalau trail head-1
TOUCH
Lucas Hamon Co-Founder, Co-HostLucas brings years of experience helping business owners sell with confidence and clarity. His focus is on helping entrepreneurs build systems that generate consistent revenue — without burning out or spreading themselves too thin.Read full bio
Lucas Hamon Co-Founder, Co-Host

What You’ll Actually Do in This Workshop

In this 3-hour guided session you’ll move through four phases. NOTE: Agenda subject to change without notice.

10 minutes
From strangers to colleagues
Welcome and Introductions
As guests begin trickling in, we'll say hello, network with each other, and introduce our team and the purpose of the workshop.
10 minutes
Getting centered
"Connect with your North Star"

Juliana Hamon, LMFT takes us through a short grounding practice designed to calm your nervous system and widen your thinking.
15 minutes
Starting with clarity
Nervous System + Founder Psychology
Learn about performance psychology and how your nervous system impacts your role as a business owner. Finish with a meditation. 
5 minutes

Transitioning
Framing the Buildout
Understand the purpose and approach for building the AI bot that's going to serve as your marketing team from this day forward.
5 minutes
The tool for today
Meet the strategy bot

We introduce Catalyst’s Strategy Bot: a guided AI experience that builds knowledge about your business. You’ll learn what it is, how it works, and why we use it.
10 minutes
Foundation
About your operation
Teach the bot the practical aspects of your business, from its name and industry to where we can find information about it online and your top competitors
10 minutes
Where this is going fror you
Goals, Plans, and Challenges
Explore and commit to where you're going, the roadmap to getting there, and how you're going to maneuver around the obstacles that stand in your way
10 minutes

How you measure success
Your North Star & KPIs
Learn about and define the North Star Metric driving your business, and make it easy to measure progress across Sales, Marketing, and Service/Production
5 minutes
How sales wins today
Sales Operations
Define concrete policies and procedures for your end-to-end sales journey, from sourcing to chasing to discovery to close
5 minutes
Checking in
Integration + Reflection

We continue building inside the bot while reflecting on:

  • What regulation feels like
  • What dysregulation feels like
  • Where you tend to abandon momentum

You’ll learn the difference between reactive growth vs intentional growth, and why sustainable scale requires both system and state.
10 minutes
Who and where
Targeting

Define who your business truly exists for — not just demographics: their struggles, motivations, values, and the environments they operate in.
5 minutes
Use what you have
Base Knowledge

Integrate prior research, insights, customer data, competitor awareness, and lived experience into your system. We don't always have to start from scratch!
10 minutes
Why you
Product Market Fit
Explore the existential reasons why your business exists and how it fits into the competitive landscape. Why do customers love you and leave you?
10 minutes

Language
Messaging
Explore and define positive and negative keywords, platform, messaging standards, and the overall tone and intent of your brand. 
5 minutes
Marketing Strategy
Campaign Architecture
Sort all of your locked-in ideas into strategic campaigns that address the entire customer journey, from first attraction to first purchase to evangelism
5 minutes

Re-calibration
Alignment Check
We want to ensure you get through this entire process so you can walk away with a functioning tool, so we'll pause here to get everybody caught up.
10 minutes

The tool
Building the AI Marketing Companion Bot
Leveraging the output from phases 2 and 3, we help you create your own bot on commonly used AI platforms 
10 minutes
Demo
Showcasing the Bot in Action
Using Catalyst Hub's embedded prompts, we show you how to create marketing strategy and content on your custom AI Marketing Companion
5 minutes
New foundation
What to do next
Learn how to incorporate your AI Marketing companion into your every day planning and execution
10 minutes

Create a plan
How we can support you
Explore Catalyst's three tiers of support and/or external partners to start thinking about what's missing from your setup today 

“The process Catalyst uses to build the AI Marketing Companion is exceptional. It clarified hidden growth gaps in my business and even helped me refresh my entire business plan. I’ve now incorporated their framework into my own client engagements because it simply works.”

Michael Hanle
Michael HanleFounder @ Predictive Success Systems
"Weeks ago, I would’ve been struggling with content creation and then handed off something like a third grader wrote. Now it takes me five minutes or less and it makes me look like a pro."
Mytvart logo
Evan WohlmuthFounder @ MyTVArt
"I just got through the onboarding and this is like the onboarding process that everyone should be going through with any marketer! This system is phenomenal!"
MichelleCEO
"I am blown away by the personal attention you guys have given me. You truly care about your clients' success."
Erin

“I’m just really impressed with how personal and helpful you both are. You make complicated stuff easy.”

BillCEO

“The onboarding made me realize how much I didn’t know about my own business until I had to teach it to the AI. Now the AI remembers me every time and gives me specific recommendations for my business, not just generic advice.”

TracyFounder, Marketing Director

Who The Workshop Is For

This workshop is built for people who are actively responsible for growth — and want clearer decisions, steadier execution, and less reactivity. It’s not about titles. It’s about ownership, pressure, and building momentum without burning out. 

TOUCH
You're capable and experienced, but...
You're capable and experienced, but... your thinking feels narrow lately
TOUCH
You're making big decisions, but...
You're making big decisions, but... they're coming from a mind stuck in crisis mode
TOUCH
You built something meaningful, but...
You built something meaningful, but... The pressure never turns off
TOUCH
You're working hard, but...
You're working hard, but...

your growth feels reactive instead of intentional

TOUCH
You have ideas and tools, but...
You have ideas and tools, but...  your efforts are scattered and inconsistent 
TOUCH
You want momentum, but...
You want momentum, but... You don't have a system you can rely on
From reactive to intentional

What You'll Walk Away With

By the end of this workshop, you’ll have a grounded starting point, a defined North Star, and a working AI-powered marketing system built around your actual business — not generic templates.

  • You'll have a repeatable structure
  • Your AI tools will know and serve (ONLY) your business
  • Marketing will be strategic, cohesive, and intentional
  • Decision-making will come from clarity
From Reactive to ...

Intentional

Stop reacting to every demand and start acting with purpose. Action supports strategy; effort creates momentum.

Stressful
Reactive
relaxed GIF
Intentional
From Scattered to ...

Structured

With a clear structure and an AI Marketing Companion built for your business, planning is simple, and execution is consistent.

Erratic
Scattered
Cohesive
Structured
From Overloaded to ...

Grounded

Instead of operating in constant stress, you lead from a steady, focused state. Watch your business feel manageable again.... and joyful

always yes
Reactive
No GIF
Intentional

Apply now

Take three focused hours to reset your thinking, align your strategy, and build an AI marketing companion tailored to your business.

Steps:

1. Apply to Attend

For founders, entrepreneurs, and marketing teams of one

2. Get accepted

You will be notified within 1 business day

3. Participate in the live workshop

Come ready to work. Camera on. Hot mic.

4. Attend a personalized strategy session

We'll fine-tune your AI companion and answer any questions you have about our programs.

FAQs

This is not a webinar. It’s a live, hands-on workshop where you’ll see—and apply—the exact process Catalyst uses to help solopreneurs and small teams build clear, effective marketing using AI the right way
What are the requirements for acceptance?

Although the workshop is free, that doesn't mean it's open to just anybody. We are looking for a very specific type of attendee in order to maximize value for all participants. This is a 3-hour-long session where we're going to talk about your business and vision for the future. Be prepared to engage!

  1. You're located in the United States
  2. You must be an entrepreneur or marketing team of one in a small company
  3. This is not for large teams or businesses
  4. You MUST have a paid ChatGPT subscription
  5. You must be willing to turn on your video and microphone so you can participate
Is this workshop really free? Yes. The workshop is 100% free. The goal is to educate first and help you understand your best next step—whether that’s with Catalyst or not
Yeah, but what's the catch? No catch. We are very open about our goal, which is to help you grow your business, with or without our support. For some people, this tool is all they need. For others, they need more human guidance, and this workshop is the perfect trial to assess fit and value.
How long is it? Approximately 3 hours, including time for live walkthroughs and Q&A.
Will there be a replay? Yes, but only if you attend. This is a working session, and the real benefit comes from joining and participating.
Do I need to be “technical” or already using AI? No. This webinar is designed specifically for business owners who are new to AI or unsure how to use it effectively
Do I need to prepare anything? No preparation is required—just bring your business context and a willingness to participate. Cameras on. Microphones hot. :)