
Growth Marketing Framework
Learn about the Experimental Marketing Model & Get Certified
Learn about our Growth Marketing strategy framework
Our strategic growth marketing framework includes everything from cultural mindset to the structures of weekly workflows. We created an entire lesson to help those investing in Growth understand how the pieces of your business must come together to achieve the results you're looking for.
Growth marketing is big, formulaic, and balances vision with scientific methodology. This template is the first step toward the successful implementation of your Growth framework.
Click HERE to learn more about the growth framework course and other lessons
LESSON COVERAGE
This introductory lesson (part 1 of 11), was designed to help investors, leaders, and practitioners of Growth understand the growth marketing framework of "Experimental Marketing." The video and accompanying collateral will help you understand:
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Experience the full strategy Course
Discover the foundation of Experimental Marketing Strategy — the proven framework behind agile, data-driven growth. In this first lesson, you’ll learn how to connect your North Star Metric to the five Pirate Metrics (AARRR) and apply the ICE model to prioritize high-impact experiments.
This lesson is your gateway to mastering the structure that powers modern marketing growth — balancing creativity, data, and speed.
Unlock it instantly through Catalyst Hub, where your 7-day free trial includes:
- Full access to the AI Marketing Companion — your strategist for applying every concept in real time
- Interactive templates and checklists for building your first experiment
- The complete Experimental Marketing Strategy course and certification exam
Start with the Framework. Scale with Catalyst.