Marketing Experiments - An Inside Look at a Growth Marketing Stable

Part 6 (of 11)

Set the stage for Discovery

By executing Sales, Marketing, and Service investments through experimentation, leaders are provided with valuable business intelligence, and practitioners spend less time explaining why they did something and more time doing the things help your business grow.

This lesson will help you transform any idea you have for growing your business into an experiment that you can objectively prioritize, track, measure, and apply an Agile response to. We share marketing experiment examples and best practices and help you frame any marketing effort as a scientific endeavor.

Click HERE to learn about the course and other lessons

Part 6 (of 11)

Experimental Marketing Strategy Certification Course

This 6th installment (of 11) of the Experimental Marketing Strategy course & certification, was designed to help business leaders and practitioners of Growth apply the experiment framework to any investment in Sales, Marketing, or Service. In this lesson on marketing experiments, you'll see marketing experiment examples and learn about:

The Tools Program recommendations and downloads for driving and managing experiments Get the full course - FREE Processes The sequence structure for turning curiosity into ideas, and ideas into experiments Get the full course - FREE Best Practices The do's and don'ts of experimentation--from curiosity to concept to execution and analysis Get the full course - FREE

Test. Learn. Grow.

It's all about how you frame it

Turn marketing from guesswork into growth. In this lesson, you’ll learn how to frame a marketing experiment that produces real, measurable insight — not just activity. Discover how to form hypotheses, define success metrics, and design tests that align with your North Star and Pirate Metrics.

You’ll see how a well-structured experiment connects curiosity with data — helping you move faster, learn smarter, and scale what works.

Unlock this lesson through Catalyst Hub. Your 7-day free trial includes:

The AI Marketing Companion, your on-demand strategist for designing and reviewing experiments
Templates for hypothesis framing, metric selection, and test iteration
Full access to the Experimental Marketing Strategy course and certification exam

Experiment with purpose. Grow with precision.