Super-Charge Your Sprint Planning With 2-Week Cycles

Part 9 (of 11)

Develop a Rhythm for Growing Your Business

Sprints are short, intense bursts of strategic effort that are meticulously performed in a rhythmic cadence, each step carefully planned to ensure every action has a purpose.

That purpose? To propel your business forward, breaking through barriers and reaching new heights of success with data-driven reactivity.

Our two-week Sprint model sets the rhythm with a repetitive sequence involving analysis, ideation, and deployment. This continuous, rapid cycle allows for immediate feedback and iteration, ensuring that your marketing efforts are not only effective but also constantly evolving to meet the ever-changing demands of today. From agile sprint planning meetings to methods for prioritizing output, our two-week sprint model has the structures and processes to keep you moving forward

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LESSON COVERAGE

This 9th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth apply the sprint cycles as a way to stay organized, agile and drive success. In this lesson, you'll learn about velocity-driven Agile sprint planning using 2-week cycles:

The Basics Learn the basic premise of a Sprint Cycle — and why it's critical for driving results, success, and Growth. Register for free! Adoption You created your Growth plan — now what? Get the tools for driving program adoption using Sprint Cycles. Register for free! The Structure

Dig into the details of our sprint planning template, including all of the key elements needed to build momentum.

Register for free!

Frequently Asked Questions

What is a Growth Sprint Cycle, exactly?

A Sprint Cycle is a focused, time-boxed execution window (usually 2 weeks) where we launch, test, or optimize high-impact marketing tactics tied directly to your growth strategy. Each Sprint is guided by your NPOT model (North Star, Pirate Metrics, Objectives, and Tactics) and prioritized using the ICE scoring system. See how ICE helps you grow smarter →

Who is this for?

We designed Sprint Cycles for founders, in-house marketers, and RevOps leaders who are under pressure to show results. Whether you're pre-Series A or post-product-market fit, if you're running into bottlenecks and need to move the needle fast, this is for you.

How long does a Sprint Cycle last?

Two weeks.

What happens at the end of each Sprint?

You get more than a completed tactic — you get data, learnings, and a clear next move. Every Sprint concludes with a "Start / Stop / Continue" review to capture what worked, what didn’t, and what we’re doubling down on next.

Make Momentum Happen

Experimental Marketing Strategy

Growth doesn’t happen by accident — it happens in cycles. In this lesson, you’ll learn how to use Sprint Cycles to plan, execute, and review marketing experiments with speed, focus, and accountability.

You’ll discover how to balance testing and iteration using the Benchmark → Optimization → Validation → Standardization model, and how to use sprint reviews to translate learning into lasting impact.

Unlock this lesson through Catalyst Hub. Your 7-day free trial includes:

The AI Marketing Companion, your strategist for planning and managing sprint experiments
Prebuilt sprint templates for tracking hypotheses, results, and next steps
Access to the full Experimental Marketing Strategy course and certification exam

Move fast. Learn continuously. Grow deliberately. Get it free for 7 days, then cancel at no cost, or pay only $27/month!