Setting Goals - An Inside Look at Your First Step in Experimentation

Part 10 (of 11)

Set Targets and Timelines that Affectuate Growth

Establishing the right goals and expectations is not only vital for success but also plays a pivotal role in maintaining high morale and enhancing the quality of decision-making. In environments where programs are grounded in scientific methodology, defining what is "proper" becomes even more crucial. This is because scientific endeavors demand precision, replicability, and a clear understanding of objectives to drive meaningful progress.

This lesson is designed to help you learn how to set goals and timelines that are not only ambitious but also balanced with reality and grounded in the context of your program.

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LESSON COVERAGE

This 10th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth understand how to set clear goals so you always know where you're going. You're more likely to get there if you know where you're going. In this lesson, you'll learn about:

The Framework Understand the framework of experimentation and how it supports overall goal achievement Unlock the full course Setup

Learn how to set up meaningful goals using S.M.A.R.T. framework and a Growth Marketing twist

Unlock the full course Examples See examples of goals designed for Growth so you know what they look like and what to avoid Unlock the full course

From Vision to Action

Experimental Marketing Strategy

Growth begins with clarity. In this lesson, you’ll learn how to set strategic goals that connect vision to measurable action — aligning your marketing experiments with your North Star Metric and long-term business objectives.

You’ll discover how to use data, context, and prioritization frameworks to define goals that motivate teams, drive accountability, and ensure every experiment serves a purpose.

Unlock this lesson and more through Catalyst Hub. Your 7-day free trial includes:

The AI Marketing Companion, your strategist for defining, tracking, and optimizing marketing goals
Proven templates for goal-setting across Pirate Metrics and sprint cycles
Access to the full Experimental Marketing Strategy course and certification exam

Define your direction. Align your efforts. Achieve meaningful growth. Get it for free for 7-days then pay only $27/month!