The ICE scoring model is a ranking tool used to bring objectivity to decision-making when it comes to prioritizing time and resources. It helps solo practitioners keep their ideas in check and collaborators in democratized environments prevent inaction and stagnation.
We delve deep into the proper usage of ICE scoring for prioritizing your growth marketing experiments.
This 8th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth learn how to prioritize experiments using the ice scoring model so you spend time and resources on tactics most likely to generate results. In this lesson, you'll learn about:
Not all ideas deserve equal attention right now. In this lesson, you’ll learn how to use the ICE Scoring Framework — Impact, Confidence, and Ease — to prioritize experiments that deliver the greatest return on effort based on the context of today.
You’ll see how to score your ideas objectively, balance ambition with practicality, and make data-backed decisions that keep your team focused on what truly drives growth.
Unlock this lesson and more through Catalyst Hub. Your 7-day free trial includes:
The AI Marketing Companion, your intelligent partner for calculating ICE scores and ranking experiments
Dynamic templates for collaborative scoring and experiment planning
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