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EXPERIMENT CYCLES

Strategic
Tactical
Experimentation
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Strategy Course - Lesson Showcase

By Orange Pegs Academy

 

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About the course
Part 7 (of 11)

Confidence based on facts and history, not bias

Experimentation cycles are stages of maturation that help Growth Marketers create clear expectations when it comes to outcomes (both in terms of planning and what to do once the results are in). They describe where in the iterative process an experiment is.

Execution of an experiment and the cycle timing will vary depending on the stage. Whether you're testing something for the first time, or standardizing a successful experiment to replicate and amplify results, it's important to know where you are in the cycle because this impacts your experiments.

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LESSON COVERAGE

This 7th installment (of 11) of the Experimental Marketing Strategy course & certification was designed to help business leaders and practitioners of Growth understand the different cycles in experimentation and how to leverage them. In this lesson, you'll learn about:

Cycle Stage Identify the cycle stage of any experiment and what it means to your overall Growth strategy.  Get the full course - FREE Leveraging Cycle Stage Leverage what you learn in each cycle stage to maintain experiment moment Get the full course - FREE Next Steps Use what you learn from cycle stages to determine experiment next steps.  Get the full course - FREE

Master the Rhythm of Growth

Growth isn’t a straight line — it’s a cycle of learning, testing, and improving. In this lesson, you’ll learn how to master Experiment Cycles, the system that keeps your marketing agile, focused, and continuously evolving.

You’ll see how each phase — Benchmark, Optimization, Validation, and Standardization — builds on the last to turn insights into repeatable wins. By the end, you’ll know exactly how to design cycles that fuel sustainable growth across every stage of the customer journey.

Unlock this lesson through Catalyst Hub. Your 7-day free trial includes:

Test smarter. Learn faster. Scale continuously. It's free for 7 days, then only $27/month!