Flooding the universe with content does not automatically mean more leads and deals.
But the demand for high-quality, persona-aligned content has never been higher.
The only way to keep up is to use AI content writers, AI marketing strategists, and anything out there offering a speedier AI solution than what you get from humans doing the same job.
AI simply makes it go faster.
If you do it right, you can get publishable-quality content that helps you grow your business in a fraction of the amount of time.
You can use it to create everything from ad copy to blog posts to email nurturing sequences to sales emails to anything that requires words and/or images.
You can even use it to create your plans, which takes us to the first major drawback of AI.
The possibilities are limitless.
If you don't do it right, a lot can go wrong.
The Big Risks:
Speed Without Strategy
AI does not come without its risks. For starters, AI makes it dangerously easy to create bad content fast. Bad content just wastes time and opportunity, and it doesn't solve the need for hyper-personalized customer experiences.
Generic tools often lead to:
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Off-brand messaging
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Thin, non-actionable posts
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Wasted hours editing poor output
The Echo Chamber Effect
ChatGPT is way too nice. It's not going to tell you your ideas suck. It's going to encourage you to move forward regardless of the risks or quality of the ideas you're chasing down.
That means it has the potential to get you to chase seriously flawed ideas. It can even 'hallucinate" in ways that send you in the wrong direction.
A Flawed Foundation
Raw AI tools like ChatGPT aren't built to help your business grow. They have the potential to do it, but foundationally speaking, you're not asking an expert growth marketer for help growing with the basic GPT chat.
The Smarter Way to AI
All of the reasons above are why we developed Catalyst Hub. It provides AI content tools that leverage our 12+ years of experience helping businesses grow. So, you get the power of ai in marketing built from the perspective of expert humans in marketing.
Catalyst Hub's AI tools are good for:
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Generating content ideas based on funnel gaps
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Matching tone of voice to persona preferences
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Suggesting format + distribution plans
- Suggesting strategic changes to your workflow
Strategic Speed
Speed is an important factor in Growth Marketing. You might say it's one of the most important factors. Achieving a fast-paced rhythm is critical.
- Speed to take new ideas to market
- Speed to respond to momentum
- Speed to standing up new content
Time. Kills. All.
Including good ideas.
That's why AI is such a game-changer. It prevents the decay of time from diminishing your best ideas before you have a chance to act on them.
Juggling your ideas becomes challenging without organization. So, we created an "Experiment Manager," which you get for free when you sign up for Catalyst Hub.
Foundational - Rooted in Your Vision
Catalyst's GPTs were built specifically for taking your good ideas to market.
It's easy to go down the wrong rabbit hole when your 'team' encourages any idea you have. It's also easy to get bad advice from AI when it's pulling from the entire universe of content.
So, we developed our GPTs based on the marketing methodology we've been practicing and improving for the last decade+.
Our foundation docs are STUFFED with perspective and expertise, so what our bots draw from are perspective and expertise.
Actual Intelligence
Artificial intelligence isn't really intelligent.
It's a curation device that applies the vision of the prompter to the information or imagery it cobbles together.
AI is a reflection of its user.
Where ai in marketing typically falls short is understanding who its users are.
In many instances, they're not marketers.
They're entrepreneurs.
Operations leaders.
CEO's spouses.
The person doing marketing until you can afford a marketer.
You have an ai content generator—But what do you tell it to generate?
You have an ai idea generator—But what's the strategy?
You have an ai marketing strategy creator—But whose vision is it, and how does it all tie together?
You have all the ai marketing tools—But how do you make them do what they're supposed to do?
That's where having a human in your corner makes all the difference in the world.
And it's the Catalyst Hub differentiator.
Ranging from how-to articles to one-on-one mentorships to project management and development support, Catalyst Hub helps you do more, faster, and more strategically. And with other humans.
With Catalyst Hub, you get:
- Encouragement and guidance, not yes-men
- The amount of help you need when you need it (and can afford it)
- Actual people to provide human feedback
🎥 Want to see a real content production workflow using AI? Register for our upcoming free webinar:
