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Small Business Marketing Platform for Founders and Lean Teams

Human Support
Structured Workflows
AI Tools
Grow your business faster, cheaper, and with less bandwidth
Explore Catalyst Hub
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The Entrepreneur Marketing Conundrum

Marketing Keeps Competing With the Business You’re Trying to Grow

You already have customers to serve, sales conversations to manage, and a business to operate. Marketing gets pushed aside until the pipeline slows—then suddenly becomes urgent again. Campaigns stall. Follow-up slips. Tools pile up. Responsibility remains unclear. And too much of the work continues to depend on the founder.

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All Eyes On You
All Eyes On You

You're the end-all, be-all for every aspect of the business (or close to it), which means growth competes with everything

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Growth Gets Reactive
Growth Gets Reactive

The pipeline only gets love when sales are down. Ideas are instinctual, not grounded or strategic. Marketing is chaos.

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The Business Starts Owning YOU
The Business Starts Owning YOU

What began as a path to freedom becomes another company that takes more than it gives

But Being Your Own Boss Should Mean More Freedom, Not Less

Catalyst helps founders and lean teams create growth that is more intentional, more dependable, and less reliant on their constant effort—so the business can move forward without consuming the person (or the people) leading it.

  • Don't carry it alone

  • Grow with intent

  • Succeed without Sacrifice

The obvious solution

Direction, Structure, Capability, & Capacity

The Problem
What you need help with
What Catalyst Provides
All eyes are on you
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Turning vision into action
Human guidance
Growth gets reactive
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Being intentional about marketing
Frameworks, templates, & playbooks
Business owns you
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Succeeding without sacrificing
Intuitive tech and nervous system support

Find the right fit

We built our program to flex to your business. Explore by company type, features, and support levels.

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Is Catalyst built for a business like mine?
Explore Catalyst by company size, growth stage, or specialty—and see how the model adapts to different business realities
Who we help
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What does the platform include?
See how Catalyst brings human guidance, practical resources, nervous system support, and AI-powered tools into one connected environment
Explore the hub
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How much support do I need?
Compare self-directed, group-guided, and one-on-one options based on your capacity, urgency, and desired level of involvement
View tiers & pricing

The Humans Behind It

In a world rushing toward automation, we chose something different. Because... Behind every system we build is a human who understands strategy. Behind every launch is someone accountable for execution. Behind every breakthrough is support for the person leading it.

Because growth isn’t just technical. It’s human.

Lucas and Owen Humble beginnings
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Lucas Hamon Founder & System Architect

Vision-driven operator who rebuilt his companies around clarity, ownership, and sustainable growth. Lucas leads strategy and ensures every system we build empowers the founder.

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Lucas Hamon Founder & System Architect
Allison Chaney paddling-1
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Allison Chaney Co-Founder & Growth Operator

Execution-focused strategist who turns ideas into structured momentum. Allison bridges marketing, systems, and implementation so progress feels steady — not chaotic.

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Allison Chaney Co-Founder & Growth Operator
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Juliana Hamon, LMFT Psychotherapist & Founder Enablement Lead

Trauma-informed, somatic practitioner helping leaders regulate under pressure. Juliana guides the psychological layer of Catalyst — because sustainable growth starts with a regulated nervous system.

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Juliana Hamon, LMFT Psychotherapist & Founder Enablement Lead
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Speak to an expert to learn more

Founder Health | Growth | Marketing | Sales | Service
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What customers are saying

See what founders and lean teams have to say about growing their businesses with us. 
Nurys Harrigan-Pedersen
Nurys Harrigan-PedersenCEO @ Careers in NonProfits

"Their innovative strategies and dedicated team have propelled our brand to new heights! From crafting compelling campaigns to boosting our online presence, they've exceeded our expectations at every turn!"

(read full review)

Paul Kirkendahl
Paul KirkendallManaging Partner @ Accounting Frontier

"(their) blend of human collaboration and cutting‑edge technology has been key to accelerating results. Most importantly, they work the way we do: agile, responsive, and relentlessly sales‑focused, with clear expectations."

(read full review)

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Evan WohluthFounder @ MyTVArt
"Catalyst transformed the way I run campaigns. Their AI Companion produces incredibly on-brand content, and the human guidance keeps everything moving. I’ve never felt this confident or supported in my marketing (or spent so little $)."
Michael Hanle
Michael HanleFounder @ Predictive Success Systems
“The process Catalyst uses to build the AI Marketing Companion is exceptional. It clarified hidden growth gaps in my business and even helped me refresh my entire business plan. I’ve now incorporated their framework into my own client engagements because it simply works.”

What people are asking

What is Catalyst?

Catalyst is a small business marketing platform built for founders and lean teams who need help turning ideas into consistent action.

It combines human guidance, structured workflows, and AI-powered tools to help you attract leads, create sales opportunities, and grow without carrying every marketing decision and task alone.
Is Catalyst a marketing agency?

Catalyst works differently from a traditional agency.

You keep control of the strategy, customer insight, and important decisions. We provide the guidance, frameworks, tools, and execution support needed to move the work forward while building greater marketing capability inside your business.
What role does AI play?

AI helps reduce repetitive work, accelerate research and creation, and increase what a small team can accomplish.

It does not replace your knowledge or human judgment. Catalyst uses AI as a practical tool within a broader system guided by people, priorities, and real business context.
How is Catalyst different from marketing software?

Marketing software gives you tools. Catalyst helps you know what to do with them.

The platform connects direction from living human beings, practical workflows built from decades of human use, resources for the human entrepreneur, accountability from other humans, and hands-on support so the tools contribute to meaningful progress rather than becoming one more thing to manage.
Do I need an internal marketing team?

No.

Catalyst is designed for founders, partners, and marketing teams of one that need more capability without hiring a full department or paying traditional agency overhead.

Someone inside the business still needs to remain connected to the goals, customers, and decisions. Catalyst helps make that responsibility far more manageable for marketers and non-marketers alike.
How involved will I need to be?

Your expertise and perspective remain important, but you should not have to carry the entire workload alone.

Your level of involvement depends on the support you choose. You can work independently with the platform, receive guidance through a group program, or collaborate with us one-on-one on strategy and execution.
How does focusing on the nervous system support business growth?

Founder Enablement helps you recognize and address the human constraints affecting focus, follow-through, delegation, and decision-making. By combining nervous-system education and reflective support with practical marketing guidance, Catalyst helps you grow the business without continually asking more of the people responsible for leading it.

Build the Right Support for Your Company's Growth

Catalyst is designed for the people responsible for growing the business while also running it. We support startups, solopreneurs, small businesses, and specialized firms that need more direction, structure, or marketing capability.

We have self-directed tools and resources, group guidance and structured frameworks, as well as one-on-one collaborative support. Bring us your goals, challenges, and current reality. Leave with a clear plan.