LAUNCH Catalyst
13-weeks
Virtual, Nationwide
Launch Your First Campaigns & Generate Real Impact with this hyper-focused MasterMind
MARKETING MASTERMIND
Are you a small business owner or marketing professional struggling to launch effective campaigns? Join our 13-week MasterMind program specifically designed for entrepreneurs and solo marketers who want to harness the power of AI tools to transform their marketing efforts. Using our AI tools and proven methodology, you'll develop practical skills that drive measurable results and sustainable growth for your business.
This is a hands-on experience where you'll actually build and launch campaigns with expert guidance. Our structured approach features three 2-week sprint cycles, each designed to help you master AI marketing tools, implement strategic campaigns, and continuously improve performance. By the end, you'll have the confidence and capability to drive your marketing success independently.
YOUR MASTERMIND EXPERTS
Seasoned marketing experts who've helped hundreds of small businesses launch successful AI-powered campaigns. They'll be your guides through every step of the MasterMind journey.
MASTERMIND PROGRAM SCHEDULE
Our 13-week MasterMind program is structured into six strategic Sprint Cycles (what's that?), each designed to help small business owners and marketing consultants launch effective AI-powered marketing campaigns. Follow our proven framework with weekly MasterMind meetings, accountability sessions, and a tech stack designed to make your life as an everything-preneur easier.- Week 1
Campaign Ignition - Sprint 1
(Weeks 2 & 3) Concept Tests - Sprint 2
(Weeks 4 & 5) MVP Launch - Sprint 3
(Weeks 6 & 7) Optimization - Sprint 4
(Weeks 8 & 9) Validation - Sprint 5
(Weeks 10 & 11) Standardization - Sprint 6
(Weeks 12 & 13) The Next MVP
Monday (MANDATORY)
3-Hour MasterMind Launch
Choose your campaign, set up your tools, and start creating
Together, we’ll review your top marketing ideas and choose one clear concept to move forward with. Once your idea is set, we’ll walk you through getting connected to the tools you’ll use during the program. Then we're going to start creating content using your AI Marketing Companion. You’ll leave this session confident about what you’re building and with clear steps to get it live.
Wednesday
1-Hour Sales Enablement
Connect your marketing ideas to your sales strategy
If you sell to other businesses, this session is an introduction to our inbound sales philosophies. We'll help you align your marketing message with how you actually talk to prospects. You’ll also learn how to track leads and conversations inside your CRM so that marketing and sales are working toward the same goals from day one.
Thursday
2-hours Concept Tests
Launch your first concept tests
Using the concept you selected on Monday and the content you create with your AI Marketing Companion,, you’ll set up a few small, low-risk tests to see what captures attention. We’ll help you get these tests live, set up tracking, and organize your analysis workflow. The focus isn’t perfection — it’s speed and discovery.
Monday
90 MINUTES - Analyze, Learn & Plan
Learn how to read your results
In this session, we’ll walk through the basics of how to find and read your data using simple dashboards and tools. We’ll review your first tests while troubleshooting tech challenges. This is about building the habit and confidence to check your numbers regularly.
Wednesday (B2B)
60 MINUTES - Sales Enablement
Connect early marketing activity to real conversations with leads
If your business sells to other companies, this optional session helps bridge what’s happening in your marketing with what’s starting in your sales outreach. We’ll talk through early response and review how to capture that feedback inside your CRM. You’ll also learn how to rate leads and test new sales ideas.
Thursday
60-MINUTES - Working Session
Move Your First Marketing Project Forward
This is a space to make progress, stay accountable to your publication goals, and get help where you’re stuck. We’ll check in on your MVP content, and you'll get guided feedback, troubleshoot roadblocks, and leave with clear next steps. The focus is consistency — finishing small pieces with experts in the room so that your MVP comes together smoothly. Even if you’re behind, this session helps you regroup, refocus, and move forward with confidence.
2nd Monday
90-MINUTES - Working Session
Build your MVP with expert support
This is a hands-on working session dedicated to bringing your MVP to life. You’ll use what you learned from your concept tests to start finalizing all the key parts — your offer, messaging, and first set of campaign materials. We’ll move piece by piece, helping you design, write, or connect the elements needed to launch successfully. This session is about action over theory — steady progress toward a live, working MVP that’s ready to test in the market.
2nd Wednesday (B2B)
60-MINUTES - Sales Enablement
Align your MVP with real sales activity
If you’re selling to other businesses, this optional session helps make sure your MVP supports real conversations happening in sales. We’ll look at what early prospects are saying, identify questions or objections, and adjust your message or assets accordingly. You’ll learn how to connect marketing materials to sales follow-ups, so your MVP not only attracts interest but also opens doors to qualified leads and real deals.
2nd Thursday
60-MINUTES - Working Session
Finalize and launch your MVP campaign
This session is about crossing the finish line — getting your MVP live. We’ll walk through your campaign step by step to make sure all assets are connected and functional: landing pages, emails, ads, tracking, and forms. You’ll publish or activate everything with experts in the room to support you through any last-minute questions. By the end of Thursday, your MVP will be live and ready to generate meaningful results as you move into the next sprint cycle focused on growth and client acquisition.
Monday
60-MINUTES - Analyze, Learn & Plan
Find your early wins
We’re going to look at how your first concept tests performed and what’s happening with your new MVP. Together, we’ll identify early trends, fix weak spots, and decide where to focus next. You’ll leave with a better sense of what’s working, what’s not, and what to start working on next.
Wednesday (B2B)
60 MINUTES - Sales Enablement
Connect early marketing activity to real conversations with leads
If your business sells to other companies, this optional session helps bridge what’s happening in your marketing with what’s starting in your sales outreach. We’ll talk through early response and review how to capture that feedback inside your CRM. You’ll also learn how to rate leads and test new sales ideas.
Thursday
60-MINUTES - Working Session
Move Your First Marketing Project Forward
This is a space to make progress, stay accountable to your publication goals, and get help where you’re stuck. We’ll check in on your MVP content, and you'll get guided feedback, troubleshoot roadblocks, and leave with clear next steps. The focus is consistency — finishing small pieces with experts in the room so that your MVP comes together smoothly. Even if you’re behind, this session helps you regroup, refocus, and move forward with confidence.
2nd Monday
90-MINUTES - Working Session
Build your content with expert support
This is a hands-on working session dedicated to bringing your next marketing effort to life. We’ll move piece by piece, helping you design, write, and connect the elements needed to launch successfully. This session is about action over theory — steady progress toward your tactical goals.
2nd Wednesday (B2B)
60-MINUTES - Sales Enablement
Align your MVP with real sales activity
If you’re selling to other businesses, this optional session helps make sure your continued marketing efforts support real conversations happening in sales. We'll review leads and show you how to rank them, and come up with ideas for growth unique to Sales.
2nd Thursday
60-MINUTES - Working Session
Finalize and launch your MVP campaign
This session is about crossing the finish line with whatever you're working on. You’ll publish or activate everything with experts in the room to support you through any last-minute questions.
Monday
1 HOUR - Analyze, Learn & Plan
Optimize your MVP
Now that we're two weeks into the launch of your MVP, we're going to help you identify new opportunities to improve its performance, focusing on optimization tactics across the entire user experience.
Wednesday
1 HOUR - Sales Enablement
Optimize your sales approach
Not all inbound sales efforts have to apply to inbound leads. Take your sales pitch to the next level by pushing your content through your other sales channels and efforts.
Thursday
1 HOUR - Working Session
Iterate on past experiments
Marketing isn't always about building new content. In this working session, we're going to show you how to set up tests that optimize performance and help tell a story with your data.
2nd Monday
1.5 HOURS - Working Session
Optimize with precision
This is a hands-on working session dedicated to bringing your next marketing effort to life through optimization. We’ll move piece by piece, helping you design, write, and connect the elements needed to launch successfully. This session is about improving what's already published.
2nd Wednesday (B2B)
1 HOUR- Sales Enablement
Recap your optimization tactics
In this sales enablement session, we're going to discuss your experiences implementing your optimized sales tactics. Did you score new deals through outbound efforts? Did you improve outcomes with inbound?
2nd Thursday
1 HOUR - Working Session
Finalize and launch your MVP optimizations
This session is about crossing the finish line with whatever you're working on. You’ll publish or activate everything with experts in the room to support you through any last-minute questions.
Monday
2 HOURS - Analyze, Learn & Plan
Validate your winning ideas
Your fourth sprint cycle is where you start to see patterns emerge that point to messaging and content standards that have the potential to really move the needle. We're going to help you identify what's working and what isn't so you can really turn up the volume.
Wednesday (B2B)
1 HOUR - Sales Enablement
Connect early marketing activity to real conversations with leads
This optional session helps bridge what’s happening in your marketing with what’s starting in your sales outreach. We’ll talk through your most recent sales encounters and look for outcomes that we can replicate at scale.
Thursday
1 HOUR - Working Session
Build your validation tests
We're going to support you and hold you accountable to your publication goals, helping you focus on experiments that validate what you think you know, preventing you from digging into useless, time-sucking rabbit holes.
2nd Monday
1.5 HOURS - Working Session
Build your content with expert support
This is a hands-on working session dedicated to bringing your next marketing effort to life. We’ll move piece by piece, helping you design, write, and connect the elements needed to launch successfully. This session is about action over theory — steady progress toward your tactical goals.
2nd Wednesday (B2B)
1 HOUR - Sales Enablement
Align your MVP with real sales activity
In this session, we're validating ideas that we think are driving success in sales. We do this by taking messaging concepts in marketing that seem to be generating positive results and applying them to sales (messaging, content, etc), and vice verse.
2nd Thursday
1 HOUR - Working Session
Finalize your validation experiments
This session is about crossing the finish line with whatever you're working on. You’ll publish or activate everything with experts in the room to support you through any last-minute questions.
Monday
1 HOUR - Analyze, Learn & Plan
Put your wins on repeat
By now you'll have demonstrated what it takes to turn strangers into customers, so the focus shifts from how to generate early wins to how to replicate them.
Wednesday (B2B)
1-HOUR - Sales Enablement
Find the patterns
In this sales session we work through common objections and sales challenges, filling the ideas bucket with light-weight experiments that have the potential to move the needle in big ways.
Thursday
1 HOUR - Working Session
Build your last sprint
This working session is all about building the content for your final sprint cycle. Like all working sessions proceeding it, our focus will be on creating content and getting set up for easy breezy publication.
2nd Monday
1-HOUR - Working Session
Build your content with expert support
This is a hands-on working session dedicated to bringing your next marketing effort to life. We’ll move piece by piece, helping you design, write, and connect the elements needed to launch successfully. This session is about action over theory.
2nd Wednesday (B2B)
1-HOUR - Sales Enablement
Align your MVP with real sales activity
This optional session helps make sure your continued marketing efforts support real conversations happening in sales. We'll review sales activity and help you commit to the last round of experiments.
2nd Thursday
1-HOUR - Working Session
Finalize and launch your MVP campaign
This session is about crossing the finish line with whatever you're working on for the final sprint. You’ll publish or activate everything with experts in the room to support you through any last-minute questions.
Monday
2 HOURS - Analyze, Learn & Plan
Build your next roadmap
At this stage, your marketing plans are generating new leads, deals, and even customers. Now it's time to reflect on the first 11 weeks and make plans for phase 2.
Wednesday (B2B)
1 HOUR - Sales Enablement
Your next Sales map
By now you should have real-world outcomes to build on, so build on them you shall. In this special-edition Sales Enablement meeting, we're repositioning Sales as a tool for rapid growth by planning the next 6 months.
Thursday
1 HOUR - Working Session
Working on your final experiments
In this working session, we're going to hold you accountable to your marketing delivery and help you tie up all loose ends.
2nd Monday
2 HOURS - Quarterly Analysis
Ready for Round 2
In this hybrid session, you're going to reflect on your first three months of marketing with ideation-driving analysis while bringing your final projects closer to the finish line.
2nd Wednesday (B2B)
1-HOUR - Sales Enablement
Should I stay or should I go?
As you near the end of the road, we'll help you reflect on the succeses and challenges from the first phase. Should you rethink your sales approach? Should phase 2 focus more on this and less on that?
2nd Thursday
1-HOUR - Working Session
Tie up your loose ends
Today you graduate and wrap up your final projects to ensure you leave the MasterMind with a clear vision for the future and a pattern of success to drive your next moves.
POWERED BY INNOVATION
We work with leading AI tools and marketing technology providers to deliver exceptional value in our MasterMind program. These strategic relationships enhance your learning experience and campaign results.
EVENT DETAILS
Online Mastermind Sessions, US
Virtual Event
Accessible Nationwide, US
Accessible Nationwide, US