From the Top: How to Create a Custom GPT That Converts
July, 2025
Zoom Replay
Discover the AI bot idea(s) that attract the best leads
Introduction
Watch as we continue to explore the evolution of inbound marketing via Artificial Intelligence.
This free webinar is your ideation session for creating an ai chatbot that excites website visitors, and gets strangers to hand over their contact information in exchange for your bot's extreme helpfulness
Overview
- Using our (free) custom GPT, develop several bot ideas
- Prioritize idea(s) based on strategic value
- Get the playbook for building your bot on ChatGPT Plus
- Gate your bots with landing pages and lead forms
- Use bot ideation chats for marketing
Presenters
From the leaders who brought you Orange Pegs & Catalyst
TOUCH
Lucas Hamon
Founder & CEOLucas started Orange Pegs in 2013 and has evolved it from a scrappy social media firm to a world-class Growth agency. Today, he designs Growth programs, implements sales systems, and drives the strategic direction of Orange Pegs & Catalyst.Read full bio
Lucas Hamon
Founder & CEO
TOUCH
Allison Chaney
VP of Growth & Co-FounderAllison Chaney has been a digital marketer for 25 years. As VP of Growth for Orange Pegs, she provides leadership & hands-on support for Orange Pegs. As a Co-Founder at Catalyst, she brings our AI tools to life.Read full bio
Allison Chaney
VP of Growth & Co-Founder
Coverage
Join us for the replay!
5 min
Getting started
Ice Breakers
Learn about each other and set expectations for the day
5 min
Overview
Catalyst Hub
Check out the tools we're going to use today
5 min
Defining Inbound
ChatGPT
Get acquainted with the platform we're going to build on today: ChatGPT
5 min
Live demo
What Makes a Good Bot?
Get the basic framework for successful custom GPTs
20 min
Live Demo
Your Business
A handful of lucky businesses will have their bot ideas crowdsourced
5 min
Crash course in ChatGPT
Build-your-bot
Step-by-step instructions for building your custom GPT... in less than 5 minutes
5 min
Crash course in Inbound
Make it a magnet that feeds your funnel
The entire framework for getting it out there, getting it used, and benefiting from it
5+ min
Got questions?
Q&A
Get answers to your questions about using AI for Acquisition and Activation
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Duration: 60 minutes ~ What: Live Zoom webinar replay

